April 2025

90-100

Crowne Plaza Stratford upon Avon

Thumbnail for: The Brief

The Brief

Following a competitive tender, the client brief was to deliver a conference for circa 100 delegates across multiple days with a mix of internal and external speakers along with a gala awards dinner and teambuilding activities aimed at working together and creating a fun atmosphere with a healthy amount of friendly competition.

Delegates were coming from all over the world for this event, so it was essential to ensure all aspects were inclusive. Their previous event had been beset with a lot of problems, and there were many issues. The client was nervous that this year’s event would face similar challenges and wanted to try and improve it.

Thumbnail for: The Solution

The Solution

Following numerous discovery sessions to understand the client's requirements and priorities, inclusivity was considered important as delegates were coming from various regions worldwide. Another focus was incorporating a sense of fun. We collaborated with them to compile their content that needed sharing and brainstormed ideas on presentation methods. Based on their ideas and values, we proposed a Treasure Hunt teambuilding activity at the end of day 1 to facilitate teamwork and exploration of the town.

We scheduled a mix of internal and external speakers over the 2 days, culminating in a gala awards dinner at the end of day one. Using our in-house AV services, we created a custom set design with staging and lighting to enhance the room's atmosphere. Additionally, we provided décor and star cloth to transition the room seamlessly from conference to dinner, creating an impressive effect for the guests. The conference concluded with a musical bingo teambuilding activity, which was highly successful. Client feedback has been extremely positive.

Thumbnail for: Key Elements Included

Key Elements Included

As part of the brief The Events Company brief we delivered the following key elements;

  • Venue: We sourced a venue near Birmingham Airport for international delegates.
  • Delegate Management: Transfers between Birmingham Airport and the venue were arranged.
  • Stage Set Designed: A 12m wide stage set was built to represent the pladis brand.
  • AV Production: Dynamic lighting and strategically placed speakers ensured sound clarity.
  • Onsite production support: Our team managed logistics and technical aspects seamlessly.
  • Team Building: A GPS treasure hunt allowed delegates to explore Stratford-upon-Avon.
  • Awards & Gala Dinner: The conference concluded with a formal dinner and awards ceremony with elegant décor and live entertainment.
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The Result

Successful event held following months of planning and regular contact with the client we were able to secure their preferred venue and work with them to support the messages they wanted to get across for this event.

Great feedback received on the content support, teambuilding ideas and execution.

We have been invited to support their HR conference as a result of the event delivery as well as being asked to continue supporting them again for their 2026 conference.

Thumbnail for: Client Testimonial

Client Testimonial

I can’t thank you enough for all your support, energy and organisation… you made my life much easier, and I am missing you all, already.

Initial anecdotal feedback on the event has been really good, and I am downloading / uploading the photos as I type this.

People are still talking about the Bingo… they loved it…

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