Planning a large event can be an extremely daunting task. Where do you start? What things
are most important to consider? The bigger the event the more overwhelming organising it
can feel. A quality event management platform will ensure you have the confidence to pick
up the reins of your event’s organisation ready to storm through the preparations and
emerge victorious at the culmination of a successful event. This blog will explore the top ten
must-have features for any event management platform and why they’re important. So, let’s
dive in…
1. CUSTOMISABLE PLATFORM
Depending on whether your event is in-person, hybrid or virtual, your platform needs to be adapted to suit it, and a quality event management platform will be able to manage all types of events. A quality event software tool will allow you to adapt themes and templates to suit your occasion, brand and audience to manage every aspect of it, fully encompassing and personalising all details for a seamless, professional occasion.
2. MOBILE-FRIENDLY INTERFACE AND APP
Ensuring that the user experience (UX/UI) and interface are easy to navigate for both event organisers and delegates, preferably with a downloadable app to support the event, is invaluable. It can keep everyone informed of agendas and help to find break-out rooms or other virtual aspects of the event. The larger the event, the more valuable a mobile or tablet-friendly app becomes – where site maps and additional materials can be easily accessed as well as allowing for the gathering of data and metrics for future events and marketing purposes.
3. EVENT REGISTRATION AND TICKETING
A good event management platform will assist with the registration of delegates both onsite and online. This essential software feature can allow for a seamless and easy process for registering attendees as well as customising registration forms, ticket types, pricing structures and payment options – such as early-bird offers and waiting lists to maximise attendance and revenue. Embedding forms into the event website will not only simplify the whole registration process, but it will also ensure a professional appearance to delegates and secure payment gateways reassuring attendees of the quality and professionalism of the entire event. A quality event management platform can also allow for contactless registration, which is an essential tool for keeping queues to a minimum as well as creating a safer and more hygienic check-in.
4. COMMUNICATION AND ENGAGEMENT FEATURES
Making sure attendees remain fully informed and engaged throughout your event is vital to the overall success and having various communication and engagement features on your platform will help to keep all delegates in the loop of what’s happening. Automated reminders, personalised schedules, site maps and social media links all encourage interaction before, during and after the event. Q&A features, audience polls, gamified feedback elements and other interactive tools can enhance attendee enjoyment.
Engaging your attendees with these features helps to foster a sense of community around the event which drives enjoyment for those attending. This can then encourage them to sign up for other events, as well as offer valuable information and insights that can inform these future events and improve their quality.
5. EVENT BADGING AND WHITE LABELLING
Having the facility to print delegate badges will help attendees learn who others are and what they do and save time and effort in the preparation time before the start of the event. Badges can be printed with scannable elements to provide all essential information in one place, which is useful for attendee organisation as well as health and safety concerns. A white labelling element to the platform allows for badges and tickets to be fully customised with logos and other branding for a seamless, immersive and professional look that is an extension of your branding.
6. STREAMING PLATFORMS
In this digital age, streaming events have become a part of the fabric of all we do, and a quality event management platform will enable the integration of streaming processes to allow for a greater number of attendees than can physically be accounted for. Events are open to a global audience via streaming platforms and also allow for a perfect blend of in-person and remote sessions for all.
7. API AND THIRD-PARTY INTEGRATIONS
A solid event management platform should be able to integrate with various other tools and interfaces (APIs) for streamlining processes and ensuring a cohesive event for both organisers and attendees. These APIs and third-party tools could be an email marketing platform, payment gateway, social media app, streaming service or productivity tool. Being able to integrate these elements means you can create a cohesive hub for the event, reducing the risk of error and the need for data entry – making sure of an efficient and successful occasion for all.
8. MARKETING AND DATA ANALYTICS
A successful event powered by a great event management platform will be able to deliver post-event analytics and data about attendee engagement and behaviour, which can allow event planners to identify opportunities to improve events for the future and avoid risks or problems from being repeated. The gathered data will also enable targeted marketing and communication for future events whilst helping to inform promotional strategies as well as optimising marketing efforts to gain maximum impact and ensure a successful event every time.
9. PERSONALISED AGENDA AND BREAKOUT ROOMS
Use your event management platform to provide each attendee with a personalised agenda for them to best access the most relevant parts of the occasion. Create individualised streams, breakout rooms and networking sessions to ensure each candidate has a personalised experience that most benefits their requirements and needs. Each attendee can have a unique login to allow them to access their agenda, event program and every virtual space, to enable them to have the most successful experience at your event – raising engagement.
10. SECURITY AND COMPLIANCE
With the ever-present threat of data breaches and cyberattacks, having a secure event management system is of vital importance. A robust security system should ensure data encryption, secure logins with multi-factor authentication with regular security updates to protect the data, personal information and payment details of organisations, attendees and exhibitors. With a security-conscious event management platform comes peace of mind that only successfully registered persons can access content, and your event will comply with GDPR and other standards.
THE EVENT MANAGEMENT PLATFORM THAT DELIVERS
The Event Company offers a secure and robust software platform to ensure your event is a raging success every time. You can have peace of mind along with ease of organisation when choosing our event management platform – ensuring a secure return on investment with a successful event. You will be able to deliver unforgettable events and the highest levels of customer service with our top-quality platform, offering all these must-have features and so much more.
Get in touch with our team to discover more about how our platform can help you organise your event.
